Meeting The Never Fully Dressed Team
When Jan meets the Never Fully Dressed team to delve deep into their culture.
As a Never Fully Dressed retail partner, I was invited to a Press Day held on a rooftop bar in Shoreditch London.
It was lovely to meet some of the team behind the NFD label & put faces to the email contacts that I have made over the years (pictured from left to right) Leila -Stylist. Lucy- CEO & Creative Director. Me!!- Chief Executive-Sunday Best. Jade-Wholesale Executive.
Lucy Aylen the CEO & Creative inspiration behind NFD is a tall, beautiful, charismatic individual. She explained how her mother had a market stall in the East End of London & that she would help in between her acting jobs. (Her mother works in the NFD retail Essex shop. A true saleswoman who knows her trade). "my grandparents were seamstresses in the East End and my parents were market traders, so I was brought up on the shop floor. My grandad bought me a sewing machine to start making things that I sold at Portobello Road and Spitalfields markets and from there the word-of-mouth buzz grew and so did we." Lucy Aylen
Talking to Lucy it was very apparent that she has an ethical approach to fashion & wants to ensure transparency & good practice within her workforce & partners.
The label has exploded across the world. America loves the larger sizes (up to a size 28) for their curvy customers & Ireland loves dressing up! Here in the UK, we love to mix different textures - leopard prints with clashes of colour, a look that is elevated but not overthought.
The Never Fully Dressed moto has never been as important "Feel Good Dressing". If you feel good in what you are wearing you can achieve almost anything as this gives you the confidence to tackle anything. Here at Sunday Best we love to encourage our customers to try on to make sure they have the best outfit to make them feel good.
NFD is clearly a community that celebrates everybody. They want you to feel represented in the brand, through diverse models and inclusive sizing. The in-house design team develop unique prints in quality fabrics, to inspire feel good dressing. Designing clothes with a multi wear function, creating styles that are investment pieces for all occasions and seasons.
The Sunday Best Team loves the brand; it is an effortless modern way to dress. It sells so quickly and it really is a buy now regret later collection.
FIND YOUR FEEL GOOD OUTFIT HERE
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