CHALK: The Coastal-Inspired UK Brand Bringing Timeless Style to Our Boutique

• Posted on 27 August 2025
• By Sunday Best
• 0

Fall in love with CHALK's classic UK designs - here's why we have.

CHALK: Coastal Style with a Heartfelt Story

If you’ve ever strolled along the chalky coastline and sandy beaches of Thanet, you’ll know there’s something magical about this corner of the South East. That’s exactly where the story of CHALK began — and why we love bringing their beautiful pieces to our boutique in the North West of England.

Back in 2012, the family behind CHALK opened a little lifestyle store called The Shop in Margate’s Old Town. Surrounded by the calm of the coast and the creative buzz of Margate, inspiration came naturally. The soft muted colours of the beach and the simple beauty of the seaside sparked an idea that would grow into something special.

By 2017, CHALK had evolved into a full lifestyle and clothing brand, focusing on creating timeless designs for independent boutiques across the UK — just like ours. Their ethos? Simple: style should feel effortless, sustainable, and timeless.

What makes CHALK so special? Think:

• Muted, versatile colours that work season after season
• Beautiful fabrics carefully chosen for comfort and longevity
• Classic, understated designs that fit seamlessly into your wardrobe

Everything is designed in the UK with love and intention. The result? Pieces you’ll want to wear (and re-wear) year after year that bring a touch of coastal calm wherever you are.

We’re proud to stock CHALK clothing in our boutique because it perfectly reflects what we stand for: helping women feel their best in timeless pieces that last. When you’re to refresh your wardrobe, CHALK captures that “effortlessly stylish” feeling we all love.

Your perfect wardrobe staples are waiting. Browse our CHALK edit today and find styles you'll reach for again and again.