Buyers Blog - Autumn/Winter 2025

Come on a journey with Sunday Best.

Being a buyer for Sunday Best is never boring – it’s a whirlwind of travel, endless legwork, constant networking, and a huge financial commitment. But it’s all worth it when we discover those special collections that truly inspire us and our customers.

We’re not interested in “just around the corner” fashion. Our mission is to bring you something different – pieces that surprise, delight, and make you feel your very best. Every brand we select has to meet our Sunday Best criteria:

✨ Sustainability

✨ Area exclusivity

✨ Key, fashion-led trends

✨ Beautiful quality

✨ Flattering fit (sizes 6–18)

✨ True value for money (price per wear)

✨ A considered colour palette

Hot Off the Runway

✨ RUNDHOLZ BLACK LABEL

We’ve just returned from Paris where we secured the stunning new collection from Rundholz Black Label. It’s always a must-see for us, and worth every mile of travel to ensure Sunday Best customers have access to something truly unique.

✨ ORFEO Paris

Brand new to Sunday Best – and new to the UK! – Orfeo Paris has landed in store and is already flying off the rails. We first discovered them through our London network, and we couldn’t be more thrilled to introduce this chic Parisian brand to you.

✨ AMERICAN VINTAGE

Don’t be fooled by the name – American Vintage is French at heart. We could head to Marseille to buy (and enjoy a little sunshine along the way!), but with this collection selling so fast in London, we’re constantly dashing there to keep up with demand.

✨ TANTA Outerwear

Northern winters had us on a mission to find fashion-led outerwear that was both 100% waterproof and windproof. Not an easy brief – we wanted colour as well as neutrals! Enter Tanta from Sweden, and the search was finally over.

✨ BIZE Collection

The journey to bring Bize to Sunday Best was quite the adventure. Designed and produced in Istanbul, discovered through a Bavarian agent, and carefully shepherded through customs – it was no small feat. But one look at this dramatic new collection, and we knew it was worth every step.

Behind the Scenes

The life of a buyer is exciting, exhausting, and occasionally a little unpredictable (we’ll admit – we don’t always get it right!). But at Sunday Best, buying is a team effort. We discuss, debate, and decide together what’s hot – and what’s not – so that every piece reflects the Sunday Best spirit.

Because for us, it’s not just fashion. It’s about helping you discover clothes you’ll love to wear again and again.