Lollys Laundry

Young, experimental and effortlessly cool, Lollys Laundry is an excited new label for women and hipsters alike to play around and dress up in affordable luxury. Hailing from the new fashion hub Denmark, Lollys Laundry is a totally feminine and dreamy label that creates beautifully soft pieces with a distinctive fit to flatter every shape imaginable.

This season’s collection blends easy styles with detailed designs to present a wearable and memorable fashion wardrobe that is affordable and can be enjoyed by women of all shapes and age. The soft sweeping structure of Lollys Laundry creations allow for the clothing to be worn in different ways, over and over again. Using plush fabrics including silk, cotton, cashmere and jersey, the womenswear label dresses the modern woman in functional yet fashionably elegant sophistication for that chic Scandinavian trademark look.

Lollys Laundry has a clever way of creating timeless dresses, blouses, jumpers and knitwear to wear season after season that retain the trends and looks of ‘now’. Made with the highest of quality and oozing with underplayed luxury, the selling point of Lollys Laundry remains in the Danish designers passion for dressed woman who want to look and feel great about their image. Kimono style tunic tops teamed with skinny jeans and heels is an urban, off-beat but elegant look. Oversized knit jumpers are the perfect winter wardrobe piece to pull over on top of leggings with snow or biker boots for that effortlessly cool on-trend finish. Tops with elasticated empire lines and interested necklines can be dressed up or down to suit your occasion and make for great pieces to wear for daytime events or evenings out.

The beauty of Lollys Laundry is that every piece from the timeless and treasured collections can be styled and arranged in different ways to suit your taste and style. So cosy up into a wool and cashmere cardigan, dress up in a sophisticated blouse or relax in an oversized sweater with the cool creative charm of Lollys Laundry.