Jarlo

Jarlo is a fashionista's dream. The London-based label does not merely lead the way in designer women's clothing, it redefines elitist fashion. But never at the expense of taste, decency or practicality. Throughout its range, which uses abstract bird prints to symbolise freedom, Jarlo clothing displays a creativity that is effortlessly simple. Less is truly more with Jarlo.

Take the Jarlo Kenzy shift dress as an example. Elegant and stylish, light and lively, this stunningly simple dress shows that on-trend designer clothing need not be showy, outlandish and impractical. It need not shock or surprise. Sometimes the greatest designs are the most basic.