IchiIf you don’t consider yourself to be cool then ICHI clothing is probably not for you. When this brand was created back in 1999 the prime objective was to create something that would appeal to cool, young people. Your average person who wears ICHI clothes is ambitious and full of energy and confident enough to feel at ease wearing fashionable clothes – in fact they will likely feel it is their right to wear such clothing. These are attitudes that can be hard to fake so some would consider ICHI an exclusive brand.
ICHI fashion is what it is all about; this is a brand that doesn’t follow trends but instead seeks to create them. ICHI means number one in Japanese and this is exactly how the brand sees itself. When you slip on something like an ICHI jacket you are telling the world that you are number one as well. As you might guess this is not the type of clothing that is going to suit the timid. ICHI clothes are a lifestyle brand and if you have something like an ICHI jacket on your back people will expect certain things.
There are few brands that are as positive about life as ICHI clothing. This is a style that encapsulates the ‘yes we can’ attitude. ICHI fashion is brash and cool and if you are not these things then you probably won’t understand the attraction. The lover of ICHI clothes respects fashion and appreciates that it really does say a lot about who we are.