Groa

Gro a Live translated is simply beautiful and unique luxury. The womenswear collection fuses edgy, contemporary style to create a perfectly feminine and wearable collection. The Gro a Live range is made with boiled stretchy wool for its warm and comfortable properties. Boiled wool is also a unique fabric that is shower and snow proof making each Gro a Live garment stylishly practical.

The collection is combination of outerwear coat styles and knitwear pieces in cardigan, waist coat, pull over/ sweater and jumper styles. Each Gro a Live knitwear piece has a beautiful and flattering fit that women adore and grow to love. Coloured buttons, asymmetric detailing and structured shapes give the collection a contemporary and sophisticated twist. . Soft grey and classic black dominate the colours for this season’s Autumn/ Winter collection.

The Danish collection is cool, effortlessly and easy to wear. Gro a live has a clever approach to keeping the woman warm whilst retaining a chic Parisian and glamorous look. Copenhagen has become well known in international fashion scene for its edgy, contemporary designs and is on its way to becoming a new fashion mecca. Danish label Gro á Live a good example as it strikes the perfect balance between Danish easy to wear and edginess. Favouring boiled wool as its main fabric, Gro a Live is perfect for winter layering.

The company is based in Copenhagen, Denmark and Gro á Live was founded by a Danish designer, Gro Abrahamsson. Over the past few decades, Denmark has produced some strong and successful brands, which are fast becoming key players in the world fashion industry. Abrahamsson who is the designer and creative director began her career in graphic design, but soon recognised that her skills and experience could be easily transferred to fashion design, her first and true love. She admits that she takes her own style of ‘an aristocratic French tomboy from the 1870s’ a starting point for design sketches.

The brand philosophy lies in the creation of complete collections, made up by distinctly individual and separate pieces with their own expression, and thus ensuring that each season offers a unique and inspirational look. The idea of ‘contrast’ remains a strong theme to each Gro a Live collection, with every design interacting with this theme. Pieces with sharp lines give nod to a more tailored style, which are then created in the softest and finest of fabrics. Rustic details such as knots, drapery and weathered buttons enable the Gro a Live brand to keep one foot in the distinctly sophisticated and mature and the other in bohemian chic: at once edgy and contemporary, but thoroughly feminine. With an uncompromising approach to quality and fit, flattering shapes are kept sharp with military references like pronounced shoulders and brass coloured buttons adding just the right amount of cool to Gro á Live’s effortless and easy to wear designs.